Why Cycles now under Revel Bikes label

CARBONDALE, Colo. (BRAIN) — Why Cycles, a titanium mountain and drop-bar bike brand, will be consolidated into sister manufacturer Revel Bikes, streamlining production and resulting in consumer cost savings, according to the brand.

Why Cycles models will be under the Revel name, offering titanium and carbon-fiber mountain bike production. Revel will modernize the titanium models, with Universal Derailleur Hanger compatibility, future-proofing for upcoming drivetrains, and a lifetime warranty will apply to all Revel-branded titanium frames.

Why Cycles and Revel Bikes were founded simultaneously, with Why Cycles' titanium products entering the market in 2016. Revel Bikes focuses on full-suspension carbon bikes using the CBF suspension platform. Why Cycles and Revel Bikes have existed under the same roof, with the same ownership and same employees, but operated separately from a public-facing perspective.

"I'm thrilled to combine the Why Cycles products into the Revel Bikes brand, and the updates we made for future-proofed drivetrain compatibility are pretty awesome, too," said Adam Miller, Revel Bikes founder and CEO. "We've been operating both brands out of the same facility with the same people and same engineering processes, so it just makes sense to have it finally be the same brand. Revel will now be a true reflection of our obsession for all types of bikes under one roof and allow us to pass greater savings to our customers while providing the best customer service possible."

Revel Bikes will offer price reductions for select titanium models, and the Revel titanium R+ gravel bike and El Jefe hardtail are available starting Wednesday, with additional models becoming available over the next few months.

Both titanium and carbon bikes are assembled in Carbondale. A recently opened office in Taichung, Taiwan, allows Revel to further improve sourcing, assembly, and manufacturing processes, the company said.